The Tomahawk League · Done-For-You Direct Mail & Flyers
Be the First Name They Think Of.
Pay-per-click stops the second you stop paying. The Tomahawk League is the opposite: real, printed mail dropped into the mailboxes of people who can actually afford you, filtered by income and home value, not sprayed across a zip code. We design it, print it, pick the routes, and send it. You answer the phone. And only one company per trade, per city, ever gets in.
The battle in every trade is simple: when a homeowner finally needs you, are you the first name they think of, or the fourth? Top Of Mind Awareness is that first spot, and it isn't won with one ad. It's won by landing in the right mailbox, again and again, until you're the name on the fridge. The League is how you take that spot and keep your competitor out of it.
Pick your reach. One flat price.
Every package is a complete campaign: flyers and mailers, print, clips, list, routes, and mailing, all included. Design is a one-time setup, then it's yours for three years. No per-piece math, no monthly retainer.
- ✓ 1,250 flyers + 1,250 mailers
- ✓ Income & home-value targeted routes
- ✓ Print, clips, list & mailing included
- ✓ Coupon-code tracking setup
- ✓ 2,500 flyers + 2,500 mailers
- ✓ Income & home-value targeted routes
- ✓ Print, clips, list & mailing included
- ✓ Coupon-code tracking setup
- ✓ 5,000 flyers + 5,000 mailers
- ✓ Income & home-value targeted routes
- ✓ Print, clips, list & mailing included
- ✓ Coupon-code tracking setup
| Package | Pieces | Est. leads | Jobs at 50% close | Revenue @ $500 ticket | Revenue @ $1,000 ticket | Break-even |
|---|---|---|---|---|---|---|
| Starter | 2,500 | ~19 | ~9 | ~$4,700 | ~$9,400 | 2–4 jobs |
| Growth | 5,000 | ~38 | ~19 | ~$9,375 | ~$18,750 | 4–8 jobs |
| Dominate | 10,000 | ~75 | ~38 | ~$18,750 | ~$37,500 | 8–16 jobs |
The lead, job, and revenue figures above are projections for illustration, based on typical direct-mail and flyer response rates and a 50% close rate. They are not a guarantee. Your actual results depend on your offer, your close rate, your average ticket, and the season. No monthly retainer, ever. You pay per campaign.
Both together, or one on its own.
The bundle is the default because two touches beat one, the mailbox and the door. But you can run either channel alone. Here's the honest trade-off on each.
Flyers + Direct Mail
- + Two touches: the mailbox and the door, which lifts total response
- + Mailers are fully done-for-you; flyers add cheap local saturation
- + Best total reach for the money
- − Your crew still hangs the flyer half
Direct Mail Only
- + Zero work for you: we mail it, you do nothing
- + Income and home-value targeting, the premium filter
- + Clean, professional, trackable
- − Pulls a lower response than a flyer, and costs a bit more to reach each home
Flyers Only
- + The highest response rate of the two
- + Great for saturating a neighborhood you're already working
- − Your crew distributes them, that's on you
- − No income targeting, whoever's on the route gets one
- − Honestly? If it's flyers only, you can print and hang these yourself and save. We'll do it, but this is the one you don't need us for.
Real mail beats rented clicks.
A Google or Facebook ad is a light switch: the leads stop the instant the money does. A mail piece in the right hand is a physical thing that gets held, stuck on a fridge, and acted on. Here's why this works when ads burn out.
Targeted to real buyers
We filter the mailing list by income and home value so your mail lands with people who can actually afford the service, not the whole zip code. This is the single biggest reason it works, and the thing a boosted post can't do.
Physical, not a vanishing click
A postcard gets held, set on the counter, and remembered. A flyer on the door is right where they're standing. A click is gone in a second and cost you money whether it called or not.
Completely done-for-you
We handle the design, the printing, the route selection, and the mailing. Your flyers ship to you ready to hang; your mailers go out without you lifting a finger. You run your business; the mail runs itself.
Exclusive to you
One company per trade, per city. When you hold the seat, your direct competitor down the road cannot buy in. Your market, locked.
Tracked, so you see it work
Every piece carries a coupon code, and we teach you to ask every caller where they heard about you. You'll know exactly what the campaign brought in, not guess.
Proven with real money
This isn't a theory I read about. It's the direct-mail system I've run in my own service business for sixteen years, alongside the organic-search playbook this whole company is built on.
Five steps. You do almost none of them.
We design your look
A custom flyer and mailer built around your colors, name, and number. High-quality commercial print, not a home printer. The design is yours to run for three years; every campaign after just refreshes the offer.
We print it
Through the same big commercial printer we use for our own brands. Premium stock and finish, because a cheap-feeling piece gets thrown out.
Flyers ship to you, mailers we mail
Your flyers arrive boxed with clips, ready for your crew to hang on doors while they're already out working. Your mailers we send for you, no work on your end.
We pick the routes
Filtered to your real customer by income and home value, in the neighborhoods you want to own. You tell us the target; we build the list and pull the trigger.
You track it, we report
Coupon codes on every piece, and a simple habit: ask every caller where they heard about you. We hand you a clean read on what came back so you can decide the next drop with real numbers.
We run the calendar that actually works.
Direct mail hits hardest right before buying season. We plan your drops around when your phone should be ringing, not randomly.
Exterior & Home Services
Soft washing, pressure washing, gutters, roofing, landscaping. We drop in late March and ride the spring, then pause through the slow summer. Hit them while they're looking at their house and thinking about spring cleanup.
Christmas Lights
Install season books early. We start the mail in late September and run through November so you're on the fridge before they call anyone else. Targeted to the homes that actually buy professional light installs.
One company per trade, per city.
This is the whole point. When you claim the seat for your trade in your town, we will not sell the same program to your competitor. They can watch your mail land in their customers' boxes and do nothing about it. Seats are first-come, and once a trade is taken in a city, it's closed until it opens.
Check if your seat is openTell us the trade and the town.
We'll confirm whether your seat is open, recommend the package that fits your market, and give you a straight quote. No pressure, no monthly retainer, no obligation.
- ✓ One company per trade, per city
- ✓ Pay per campaign, cancel anytime
- ✓ Real mail to real buyers, tracked